Team Project Objective: 

Create a "New Year, New You" Magazine Buy Campaign set to launch for the New Years of 2024. The purpose of this project is to select any product of our choice that is trying to attract a consumer to make change in the New Year of 2024. 

​

My Role:

Content Creation, Magazine Buy Calculations, Target Persona, MRI Simmons/Brand Catalyst Research, Magazine Selection, SRDS. 

​

For this Magazine Buy Campaign, my partner and I had agreed on developing a magazine cover page for the affordable and effective skincare brand known as the INKEY List. The "New Year, New Face" Campaign represents an innovative approach that promises to transform consumer's skin health, boosting their confidence into the new year. Furthermore, our editorial profile appeals to the younger crowd through its innovative creative executions, customer-centric focus, and strategic approach/positioning. We were also instructed to select the appropriate magazine publisher that caters to our TM, create a magazine selection worksheet, calculate circulation, FPFC rates, frequency, CPM, total impressions well as total costs.