Team Project Objective: 

Create and develop a non-alcoholic beverage that supports the Sober Curious movement and appeals to Gen Z and Millennials. Develop a brand identity, packaging, and a mini launch campaign.  

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My Role:

Product Development/Design, Creative Executions/Strategy, Brand Identity, Packaging, Product Theme, Pricing.  

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For this product development project, I created a non-alcoholic beverage called Mockstrology that serves as an astrology-themed seltzer. Through careful research, my partner and I found that developing a product that can be both relatable and good for you has the potential to attract our TM's attention. With vibrant packaging, Mockstology's 4 separate zodiac-themed seltzer flavors caters to those who like cosmic shenanigans without the boozy aftermath and serves as an effortless conversation starter.