Team Project Objective: 

Conduct thorough research and identify a feasible target market/persona for Tide's newly assigned campaign plans book to the American Advertising Federation (AAF). Also, come up with strategic nudge and partnership campaigns that operate well with Tide's integrative marketing and messaging. 

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My Role:

Content Creation, Target Market/Persona, Nudge Campaigns, MRI Simmons Research, Consumer Behavior.   

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Through my experience under the Johnston and Wales University Directed Experiential Education course, I was a part of the AD Team (under the AAF) for only the 1st semester in the Fall.  As a part of the preliminary research portion of Ad team, my teammates and I conducted a literature review, identifying the latest research in a field of study for assigned brand campaign objectives. All the data and content collected allowed for more informed decision-making on this research project. Such decision-making may include identifying the most appropriate target market for strategic messaging and shifting consumer behavior. Additionally, I've analyzed consumer behavioral analytics for the purpose of measuring the success of Tide's integrated campaigns while adjusting strategies accordingly. I've also collaborated with a team of researchers to brainstorm ideas and develop research plans.