Team Project Objective: 

Create a PSA Campaign pertaining to any important issue or Cause Relevant to college students today. 

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My Role:

Content Creation/Design, Target Market, Creative Strategy, Social, Research, Rationale, Elevator Statement. 

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For this PSA  project, our team developed a cohesive and eye catching Anti Vape Campaign that focuses on educating, persuading, inspiring and informing college students about the inherent dangers of vaping. The topic of interest was chosen by me was well as the creative concepts. As a collective, each teammate came up with our own original work and voted on final concepts to launch for the final presentation. Along with creativity, we were also instructed to write a rationale, and an elevator statement that aligns with our creative strategy. Overall, I am very pleased with how this project came out especially how it covers a topic that is so dangerously impacting our youth today. 

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