Team Project Objective: 

Create a social media marketing strategy for a local business in Rhode Island.

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My Role:

Content Creation, Content Calendar, Objectives Strategy, Social Media Audit, Target Persona

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For this Social Media group project, our team developed a comprehensive social media marketing plan that honors Del's locally adored reputation. We focused on enhancing Del's Lemonade's social and digital media presence through targeted advertising campaigns followed by a digital social media calendar, expanded local community involvement programs and strategic content development. Our goal involved improving Del's social media presence to become more consistent, interactive and promotional. 

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